Bird Wilford & Sale has rebranded!

A foreword from our Managing Director, Roy Rollings

For years many have referred to us as BWS and it has always struck me as the obvious route to take when modernising our firm. Bird Wilford & Sale has a huge amount of history behind it, together with a very loyal client base, which is why this rebrand balances my aim to modernise whilst respecting our 40+ year history. On that basis, we have dropped the traditional name ‘Bird Wilford & Sale’ and have become a more streamlined ‘BWS Law’.

Those local to us may have noticed building works taking place to modernise our office together with signage upgrades to the outside of our building. This has been a personal aim of mine for many years and we are all thrilled with the finished result.

Our rebrand coincides with the launch of our new website and I do hope whilst you are here you will take a look around. I have set out in this blog the reasoning behind our rebrand together with some of the features of our new website. I would love to hear your feedback!

Why Rebrand?

Rebranding is more than just a change of logo or colour scheme; it is about evolving our identity to better align with our vision. At BWS Law, we recognised the need to modernise our brand to stay relevant in an ever-changing legal landscape. Our rebranding efforts are aimed at:

  • Reflecting Our Growth: As we expand our services and grow our team, our brand needs to represent our comprehensive capabilities as a high street law firm often operating at a regional or national level.
  • Enhancing Client Experience: A fresh, modern look to our building coupled with a brand new user-friendly website ensures that our clients can easily access the information and services they need.
  • Strengthening Our Market Position: A strong, cohesive brand helps us stand out in a competitive market, showcasing our dedication to providing legal advice at affordable prices. We truly believe we are the best law firm in not just Loughborough, but far beyond.

Key Features of the New Website

Our new website has been meticulously designed with our clients in mind. Here are some of the key features:

1. User-Friendly Navigation

Our new website features a clean, intuitive layout that makes it easy for visitors to find the information they need. Whether you are looking for specific legal services, team profiles, or contact information, everything is just a click away. We have solicitors that have a huge amount of experience in a wide range of areas, we want to showcase that so you know you are in the right hands.

2. Comprehensive Service Information

We have expanded our service pages to provide detailed information about the various legal areas we specialise in. From family law to corporate services, each section offers insights into how we can assist you, complete with reviews from clients so you don’t just need to take our word for it!

3. Mobile Optimisation

In today’s digital age, accessibility is key. Our new website is fully optimised for mobile devices, ensuring that you can access our services and information on the go, without any compromise on quality or functionality.

4. Enhanced Security

Your privacy and security are paramount. Our new website incorporates advanced security features to protect your data and ensure a safe browsing experience.

5. Interactive Features

We have introduced interactive features such as live chat support, online appointment booking, and a blog section where we share the latest legal news, insights, and updates from BWS Law.

Our Commitment to You

The rebranding and launch of our new website are just the beginning. At BWS Law, we are committed to continuous improvement and innovation. We will regularly update our website with new content, features, and resources to better serve our clients and keep you informed about the latest developments in the legal world.

We invite you to explore our new website and experience the features and services we offer. Your feedback is invaluable to us, and we look forward to hearing your thoughts. Thank you for your continued trust and support as we embark on this exciting new chapter.

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